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La Calle Festival
La Calle is a festival combining live music, fashion and food, organized in Paris, Lyon, Marseille and Montpellier by Havana Club.

Mission

Lead Art Director

-> space design identity + scenography


360° Identity Work

-> brand-book, logo, poster, social content, merch, goodies

Team

Set Design  Avoir
Photographer
 Azm
Production  Yard Agency

lezedh zoé abravanel

Chromed

Chromed is a fictional jewelry brand inspired by the link between streetwear and luxury.

 

Mission

Art Direction

Experimentation 

It's first and foremost a way for me to create my own images without the material and technical limits.

 

 

-> All images were created using Midjourney.

Nike 50th anniversary
For Nike’s 50th anniversary, we partnered with Snipes and the talents of today to celebrate the last 50 years of hip-hop and what’s coming next.

 

Mission

Art Director Assistant
Lead on social media

-> tiktok + bts creation

Team
Director  Arthur Couvat

Photographer  Natas 3000
Production  Miles

Titles  Horah

Gloria Kabe 
Communication campaign narrating

the collaboration between afro-vegan cheffe Gloria Kabe and Havana Club.


1. Limited edition bottle
2. Content creation (video + photo)
3. Pop-up restaurant

 

Mission

Lead Art Director
Product Designer
-> bottle label
Graphic Designer
-> social content

Team

Client — Havana Club

Photographer  Rayan Nohra

Director  Léo Joubert
Production
 Yard Agency

Wet Paws
Fictional dog collar brand photoshoot.

 

« It’s gonna happen anyway, might as well

do it in style »

Mission

Art Director

-> All images were created using Midjourney.

lezedh zoé abravanel

Tour du Monde - the Documentary

Movie on a famous soccer tournament in Paris' suburbs : la Coupe Nationale des Quartiers.


Mission

Graphist

-> movie (titles, end-credits)

-> print (logo, ooh)

Team

Director — Jesse Adang

Production — YardMiles

Lead roles — Sammy TraoréEdouardo CamavingaTiakola

Studio — YARDMILES

Distibutor  Prime Video

New Aesthetic vol.2
New Aesthetic approaches type design as an opportunity to create art.

 

Exhibition at the Bam  Berlin
 

Mission

Typographer ->  Koegi font design

Graphic Designer ->  poster

Team

Editors Leonhard Laupichler

& Sophia Brinkgerd

Publishers SorryPress

​Dîner d'été by K-way

Press event to unveil the Spring/Summer Collection

2024.


Mission

Graphic Designer

-> invite, menu, notebook, gifting

Team

Client — K-Way

Direction Artistique  Maximaliser + Anna Behey

Production  La Belle Production

Photographie  Ambrose Ducable

Cocktail Shoot for Havana Club
Special cocktail of the year.

Mission

Lead Art Director ->  photo & video

Graphic Designer -> content creation, social media

Team

Photographer  Antinomia

Set Design  Lucie Moret
Lights & Dop
 Barnaby Coote
Production
 Yard Agency

Air Max Party by Sns

For the annual Air Max Day, SNS Paris and Nike Sportswear came together to celebrate with a workshop and party/dj set.

Mission

Lead Art Direction & graphic designer

-> social content, invites, scenography, graphic toolbox

Team

Client — Nike & SNS

Production — Yard Agency

Artist — Aïda Dahmani,

French BaconLou Matheron,

Njeri & kahena.z

Japanese food meets a.i
Graphic and texture experimentation on my 3 months food journey in Japan.

Work

Personal work.
All images are created using Midjourney & my own travel pictures

lezedh zoé brava

Yard x Bourse de Commerce

Event organized by Yard at the

Bourse de Commerce / Pinault Collection.

We organized karaoke, talk
and tour of the exhibition to sensibilize
young people.

 

Mission

Art Direction

Graphic Designer

-> logo, layout, signage

Team

Yard Agency

Pigalle 21

This partnership between Pigalle Paris and Havana Club praises colors and culture, which are at the heart of Ashpool’s work.

 

Mission

Graphic designer

-> OOH, artwork & social content asset

 

Team

Agency Yard

Photographer Jeremy Soma

Film Julia & Vincent

Starring — Stéphan Ashpool

Speak-up Africa
In Senegal, Speak Up Africa teamed up with Yard Agency for a campaign to raise awareness of NTDs (Neglected Tropical Diseases).


We created a stunt that involved investing an old basketball court in the colors of the cause.

Mission

Art Direction

Graphic Design -> playground, logo, sweat-shirt, t-shirt, social content

Team

Production  Yard & Ati Diallo

Primitives

Primitives is a seasonal restaurant in the 10th arrondissement of Paris. The restaurant showcases the flavors of raw, minimally-processed produce and the know-how of producers in its dishes. 

 

Mission

Art Direction 

Graphic Design

-> logo, menu, signage, neon light

 

Team

Architect  Ouro by Roxane Torloting

Owner & Cook Sophie Rey

Photographer  Roxane Torloting

Grids, tools & swimsuits

Exhibition at Weltformat - Lucern (Switzerland)

Mission

Graphic Designer (poster creation)

Scenography + Production

Team

Workshop w/ Neo Neo

Havana Social Content

I worked for 3 years as Art Director/Graphic Designer for Havana Club's Instagram account. 



Mission

Art Director

​-> rebranding, shooting

Graphic Designer

​-> social content, logo, poster, merch, paid media

Strategy

​-> new content, talent sourcing)

Team

Client  Havana Club 

Glow Playlist
Playlist aiming to highlight and give visibility to female talents.

Mission

Lead Art Direction 

Graphic Design (logo, social content)

 

Team

Media  Yard
Curator Lenny Sorbé

Freelens
Photographers association

Mission 

Lead Art Director
Graphic Designer (web, identity, logo, social)

Flora Siberia

Bachelor project video

Mission

Video production

Art Direction (print, logo, video)

3D creation
 

Exhibitions

June 2019  Head - Genève

September 2019  Art & Performance

November 2019  Geneva International

Film Festival

50 years of choice
Exhibition at Antwerp Poster Festival 

Mission

Poster creation

Font design

Concept

Poster made to celebrate the 50th anniversary

of the abortion laws in England.

Creative Campus by Instagram
Instagram organized the Creators Campus, an exceptional venue for all the platform's content creators (workshops, talks & live...)


 

Mission

Graphic Designer exe

-> signage, scenography, merch,

branded object, goodies

Team

Client — Instagram 

Art Director Floriane Rousselot

Scenography Lisa Dayan

Production  Yard & Go Ask Alice 

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